Who
We Are
/ Est. 2018
"We are not a magazine. We are a lens through which the culture sees itself."
AURA was born in a studio apartment in the 10th arrondissement of Paris, from a belief that fashion journalism had lost its capacity for genuine intellectual risk. Too many publications chased the trend; none were willing to interrogate it.
We began as a printed quarterly, 200 copies, hand-distributed at the Palais de Tokyo and the Colette space before it closed. Today we reach 48,000 readers monthly across digital and physical formats. The ambition has never changed.
![\\\"Who](\\\"http://localhost:10016/wp-content/uploads/2026/03/11-1.jpg\\\")
The
Collective
/ Elite Editorial
![\\\"Elena](\\\"http://localhost:10016/wp-content/uploads/2026/03/b10-1.jpg\\\")
Elena Rostova
Editor in Chief
![\\\"Dario](\\\"http://localhost:10016/wp-content/uploads/2026/03/b9-1.jpg\\\")
Dario Neri
Art Director
![\\\"Yuki](\\\"http://localhost:10016/wp-content/uploads/2026/03/20-1.jpg\\\")
Yuki Tanaka
Senior Narrative
Numbers that
speak
48k+
Monthly Readers
1.2M
Total Archive
85
Global Authors
12
Strategic Hubs
Editorial
Principles
01
Radical Honesty
We do not publish press releases dressed as criticism. Every review, every profile, every essay is the genuine intellectual position of its author.
02
The Long View
We do not publish press releases dressed as criticism. Every review, every profile, every essay is the genuine intellectual position of its author.
03
Visual Integrity
We do not publish press releases dressed as criticism. Every review, every profile, every essay is the genuine intellectual position of its author.